John Rice - Tate & Foss - Sotheby's John Rice
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Market Insights

Gaining a marketing edge: Staging your home

Funky furniture. Quirky living spaces. They can sink the best of marketing campaigns. Especially when you're competing with 472 other listings. One effective way to set your home apart is to "package" your property by staging it.

This is simple to understand if you begin with the premise that Buyers see your home as product, just like merchandise in a retail store. You wouldn't buy the product that looks unappealing, damaged or dirty.

You only have a limited number "at-bats" with buyers. And first impressions are lasting impressions.


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